Over the past few years, Madison Beer has grown into herself as the world watched. For the Long Island, New York native, music is what propelled her into the spotlight after she started recording and posting covers at the age of 12, striking a chord with the listening public and accruing a legion of loyal fans that has helped her push her overall YouTube views close to 100 million. As her social media following swelled and she racked up millions of streams, she finally reached a point where she became ready to release music that demonstrates the woman she has become. Now 19, Madison is holding nothing back and letting her music come from the heart.
For her debut EP As She Pleases, independently released February 2, 2018, Madison fully comes into her own as a musician. Co-writing on the project seven tracks, Madison blends the sheer pop sensibilities of her earlier work with hints of weathered blues, plucked acoustic balladry and hearty R&B. As She Pleases stands as the clearest representation of who Madison really is.
As She Pleases plays as an embodiment of the teenage experience: from the pangs of adolescent attraction (“Teenager in Love,” inspired by 1950s artists like Dion and the Belmonts and Santo & Johnny) to being able to admit when a relationship has overstayed its welcome (“Fools”). To Beer, that means mirroring the person she presents on social media – she has amassed a combined 15 million followers – in her music and remaining as authentic as can be. That began with the EP title, where she harnesses an ethos of self-empowerment in an effort to embolden her audience, and continues with “Home with You,” a rebuff of the advances of clueless guys when she’s out trying to have a good time.
Releasing As She Pleases was the clear next step in Beer’s progression from YouTube singer to budding star. Since its release, her debut EP offering has garnered 350 million streams worldwide, while her first-ever tour sold out in Europe near instantly upon announcement, with the U.S. quickly following. Nightly, her enthusiastic fans flocked to catch Beer in person, singing along with every word from the EP. As The Guardian wrote, “The American teenager pulls off somersaulting vocals and pin-drop performances with regal poise,” adding, “In full you-go-girl flight, Beer is impossible to resist.”
Growing up, music became an escape from the mundane of Long Island, where she realized she wanted to pursue her love of the art form when she was 10. By 12, she began posting to YouTube, and the following year, her soulful cover of Etta James’ “At Last” caught the attention of Justin Bieber, who tweeted out the clip on his Twitter page and helped sign her to Island Records. After more opportunities came along, she undoubtedly felt more comfortable on her own, and in the years that followed, she has developed herself as an artist as authentically as possible.
The multifaceted artist also launched a fashion collaboration with Global fashion brand Missguided in Spring 2018, which gives a subtle nod to the classic ‘90s style, inspired by Beer’s unapologetic attitude. She was also one of the faces of Bvlgari’s Omnia Pink Sapphire fragrance launch, cementing her brand amongst the fashion elite.
Now, with As She Pleases, Beer has shown the world who she truly is, and hopes inspire her fans along the way.