Madison Beer is reluctant to say that her career has been a dream come true. “It couldn’t possibly be,” she says, “because this is too crazy for even my wildest dreams.” Her assertion is certainly true; the 16-year-old recording artist, has a story that reads more like a fairytale.
Madison grew up in Jericho, New York, where she fell in love with performing almost immediately. “I have honestly been singing since I came out of the womb,” she laughs. “When people asked me what I wanted to be when I grew up, I’d say ‘I already am what I want to be: a singer.’” At a young age, Madison also experimented with a variety of instruments including guitar, piano and even drums. Her sheer love for all things music eventually led her to post cover videos on YouTube. Her covers have ranged in style, from Bruno Mars to Lauryn Hill to Adele, effortlessly infusing each song with her own unique sensibility and powerful voice.
In 2012, Madison’s cover of Etta James’ At Last attracted the attention of global superstar Justin Bieber, who shared the video on Twitter with his legions of fans. Madison was thrust into the spotlight almost immediately, gaining widespread media attention and a loyal fan base of her own. “I couldn’t believe Justin posted my video,” she remembers. “The fact that he gave me a chance – I can’t express how that feels.”
It’s not hard to see why Justin took a chance on her; Madison’s bubbly personality is infectious. She’s giddy and sweet, preaching positivity and self-acceptance to her millions of fans. “It’s such a crazy thing that I have the power to reach so many people,” she says of her robust social following. “I love engaging with everyone – I want to make sure they’re feeling good and following their dreams like I did.” Her optimistic outlook is refreshing and sincere; like her immense vocal talent, it’s a constant reminder that she’s wise beyond her 16 years.
As she moves from tween pop to a more defined sound, Madison’s music is also beginning to reflect this maturity. While Melodies, her first single, is youthful and irresistibly fun, Unbreakable showcases a multi-faceted vocal and emotional range. “You have to love what you’re putting out there,” she says. “I’m so happy with what is happening now.” I Won’t Let You Walk Away, her recent collaboration with EMD duo, Mako, is an uptempo club anthem with pop crossover appeal that has had considerable success at dance radio. It’s undeniably catchy and carefree.
All For Love featuring the pop-rap duo Jack & Jack, like I Won’t Let You Walk Away, it’s extremely danceable, with a thumping beat and a fantastic, R&B-infused vocal performance. But there’s also an underlying sense of vulnerability in her vocals that gives the track weight. “I did it all for love,” she sings, and it rings true of her entire career. You can hear in her voice how in love with music she is. “I’m so excited to perform this song for my fans,” she says. “I can’t believe all this is actually happening.”
But it is, and quickly. Madison has been in the studio focusing on putting an EP together for 2016. She is debuting her first collaboration with Steve Aoki “Out Loud” on E’s red carpet at the 58th Grammy awards!
As her career continues to take off, Madison gains more and more dedicated fans. “I feel so lucky to have such amazing people supporting me,” she says earnestly, and she genuinely supports them back. “I get to feel like my fans are my friends. I just want them to follow their dreams, be positive and believe that they can be the best.”